You didn't buy leads. You bought conversations.
Ask any owner how many leads came in last month and they know. Ask how many actually got a conversation and nobody does. That gap is where the money went: not into bad ads or a bad closer, but into leads that were paid for and never reached.
of callers won't call back if they reach voicemail.
Source: Forbes / Invoca
of business calls go unanswered on average.
Source: SmallBizGenius
of customers buy from the business that responds first.
Source: Harvard Business Review
average annual revenue lost to missed calls per SMB.
Source: Internal estimate
Figures are industry estimates, cited where available. The internal estimate is ours and is labelled as such.
How we size the recovery, and why the number holds up
We ask five questions and use your booking rate, your show rate and your ticket. Then we change exactly one variable: how many of your leads get a conversation. Not your close rate. Not your average job. One variable.
Improving two numbers at once makes the model read as a pitch, and it collapses the moment an owner tests it. One variable is the whole claim, and it's the reason the number survives contact with an owner who checks it.
We also close on a headcount, never a multiple. 'Pays for itself at four extra customers a month' is something you can check against your own calendar. '34x' is something you'd be right to distrust.
What we don't claim
- That AZMUTHE improves your close rate. It runs the recovered leads at the close rate you already have.
- That any figure on this site is a client's result unless it's labelled as one. Sample dashboards are marked illustrative.
- Anything about your close rate improving. We change one variable, and the security page says exactly what we do and don't do with your data.
Want the recovery figure for your own numbers? It runs at your close rate, on the leads you never reached. Run the calculator.
The number nobody tracks is the one that matters.
Bring last month's lead count and your best guess at how many got a conversation. We'll run the rest live on the call.
See If You're a FitOne build. The output of a front office.
AZMUTHE works nights, remembers every conversation and plugs into the tools you already run. Custom-built, scoped to your business, live in 7–14 days.
- Last month's lead count
- Your best guess at how many got a conversation
- Your average ticket
We run the recovery figure live, at your close rate, and tell you honestly whether it fits. 30 minutes. No deck.
Book a demo